Golden Fish

About Golden Fish

‘Meeting these modern expectations through manual trading is no longer realistic at scale’

Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.

“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”

How to play Golden Fish

That strong foundation in Peru lies in a regulatory framework deemed to be among the most comprehensive in LatAm.

“The rollout of the regulation was super positive,” Rossi says. “I believe that the Peruvian regulation is one of the best regulations in Latin America. [It’s] flexible, modern, business-friendly. The regulator has demonstrated a commitment to creating a safe and transparent market environment, and there’s a great relationship between the regulator and the operators.”

Escobar sees Peru’s relatively nascent regulated market as an increasingly attractive proposition for operators, pointing to strong player engagement and digital adoption.

How to play Golden Fish

Grygorenko emphasised that prioritisation was the key to adapting these portfolio sizes. 

“[At] above roughly 150 players per manager, personal knowledge stops scaling. The fix is not fewer players or more managers – it is showing each manager which few accounts actually need them today,” she added. 

Satisfaction with existing tools scored an average of 6 out of 10. Co-author Gali Hartuv, CEO and co-founder at WarriorLab described this “middling satisfaction” as “the most expensive kind”.