About this app
What is Big Tuna Fortune?
The Commission’s investigation into what constitutes “informed choice” in gambling involved a multi-method approach.
Researchers conducted a rapid desk review of 53 relevant sources, three deliberative focus groups segmented by gambling product type (sports betting, online casino/slots and land-based gambling) and four in-depth interviews with people identified as being at higher risk of harm (Problem Gambling Severity Index (PGSI) score of 8 or more).
A total of 22 participants were purposely recruited to provide detailed insights.
About Big Tuna Fortune
As of 31 March 2026, there were 2,154 licensed gambling operators, marking a 1.1% decline on the previous year. However the number of separately licensed gambling activities edged up 0.4% to 3,097.
The land-based gambling sector, comprising adult gaming centres (AGCs), betting shops, bingo halls and casinos, produced £4.9 billion in GGY over the year, marking a 1.1% yearly increase.
However, the UK’s physical estate shrank, with overall licensed gambling premises falling by 2% to 8,081.
About Big Tuna Fortune
Madsen is clear that Trace2Trace does not shut websites down. Instead it tracks domains, identifies connections and documents changes so that regulators, enforcement authorities or other customers can use the information.
That distinction also informs his view of the wider battle. Asked whether illegal gambling can actually be defeated, his answer is: “No, but you can make it very difficult for them.”
The objective, he argues, is to make it harder for operators to simply replace a blocked domain with another one. “If they knew there was a tool that would find those new sites as well, they might become more cautious.”
