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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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The Ministry of Finance stated that any approval, authorisation, payment notice or other act issued by a department without authorisation was “devoid of legal effect”, with operators still liable for fulfilling their obligations to the DRC’s Public Treasury.
The DRC is perceived by many as a gambling market with significant potential, owing largely to its population well in excess of 100 million people.
Yet tax collection continues to plague the sector’s progress.
How to play Mahjong Magic
For NetEnt, now part of Evolution’s game-supply operation, Demon Beats fits a pattern. The studio tends to iterate on proven mechanical families rather than pivot into adjacent categories such as crash or instant-win formats. The Avalanche engine is a durable part of the studio’s identity, and returning to it positions Demon Beats as a portfolio continuation rather than an experiment.
The staggered rollout matters too. With early access preceding general availability, operators get a short exclusivity window before the game reaches the wider market. For an established supplier, that structure shows how NetEnt keeps leaning on brand-recognizable mechanics to stay competitive against a crowded field of content providers.
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