Seven Seven Seven

About Seven Seven Seven

The approved text includes a series of restrictions on advertising for online betting and gambling:

Advertising prohibited: Direct or indirect marketing communication regarding betting on radio and television, newspapers, magazines, outdoor media, streaming services, podcasts, social networks, video platforms, apps, websites, blogs, forums, search engines and other internet environments is prohibited.

Messaging and targeted advertising: The restriction also extends to instant messaging, SMS, email, notifications, advertising automatically targeted by algorithms, telemarketing – which shows ads again to people who have already been exposed to certain content – and profiling based on user behaviour.

About Seven Seven Seven

Getting started with sports betting in Nigeria is straightforward, but a little preparation goes a long way. The first step is choosing a licensed platform that operates legally in the country and offers the sports you care about most.

Once you have picked a platform, create an account with a valid phone number and email address. Most Nigerian operators require you to verify your identity before you can withdraw winnings, so keep your details accurate from the start.

Depositing money is usually instant. Nigerian bettors can fund their accounts through bank transfer, card, USSD or popular mobile money options. Always deposit only what you can afford to lose.

What is Seven Seven Seven?

When asked what responsible gambling measures the ARGN was seeking the implementation of, Akolade said the network wanted to establish minimum player protection standards across African markets and move responsible gambling requirements beyond paper-based rules towards measures that are actively enforced.

“We would like to see stronger player protection measures across African markets,” Akolade adds. “That includes enforcement of effective age and identity verification, meaningful self-exclusion systems, responsible gambling advertising standards, improved access to counselling and treatment services and stronger action against illegal operators.

“The current landscape pays lip service to responsible gaming, and you’d hardly see effective player protection architecture other than messages asking players to gamble responsibly and surface-level awareness campaigns.