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A qualitative study published on Wednesday by the Gambling Commission revealed that gambling consumers believe the availability of information does not equate to truly informed decisions. 

Many participants emphasised the need for clearer, timely and personalised information throughout every stage of their betting experience. This would include the presence of unobtrusive and empathetic staff at land-based venues. 

The study highlighted significant gaps between operator disclosures and genuine player comprehension.

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Since returning its prediction market to the US, Polymarket has regularly engaged in nonconforming advertising. Painting a water tower in the company’s blue and branding the structure with its logo is the firm’s latest marketing ploy.

In March, Polymarket opened The Situation Room, a pop-up “newsbar” in Washington, DC. The bar and lounge’s televisions played various content related to prediction markets, like Bloomberg Terminals, cable news, and live social media feeds that were “dedicated to monitoring the situation.”

A month earlier, Polymarket opened a free grocery store in New York City. The promotion ran Feb. 12-16, with shoppers allowed to gather up to $50 per person in free groceries.   

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During a global pandemic, it might have been assumed that poker would go the way of live music festivals, with the much-photographed mass gatherings of poker tournaments being such a draw to new and aspirational poker players.  

Poker, however, has shown its hand during the current COVID-19 crisis and it’s a pairing of resilience and poker, hole cards showing strength and character. Online poker has thrived, poker has pivoted to accommodate those new players and the industry has more than survived.  

Perhaps the hand that poker itself has shown is pocket kings, but every cowboy has to ride into the sunset one day and that day has arrived for the Poker page on the CalvinAyre.com website.