About this app
What is Best Things In Life?
On the question of who should be responsible for maintaining this understanding, participants favoured a shared model rather than placing the burden solely on one party.
Before betting, they accepted personal responsibility provided that information was clear.
During immersive play, however, they wanted operators to take a more active role, through mechanisms such as pop-ups and reality checks.
How to play Best Things In Life
This required operators to subject players to rigorous checks before signing up new VIPs, including having their betting behaviour being closely monitored.
Operators were also banned from incentivising customers based on losses, and reward programmes must be overseen by senior management. The code restricts any player under the age of 25 from taking part.
According to a GC report from 2025, the number of VIP customers in the market had dropped by 95% per operator since the strengthening of restrictions.
What is Best Things In Life?
The regulator identified six key categories of fraud frequently encountered in online gambling. These included identity fraud, payment fraud and abusive chargebacks. It also covered in-game cheating, money-dumping and sporting event manipulation
For each category, the guide explained pertinent legal provisions and recommended operational actions.
In cases of identity fraud, operators were advised to close accounts upon establishing fraud and to reserve balances when bank account ownership cannot be confirmed.
