Wild Boost

How to play Wild Boost

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

What is Wild Boost?

Hopefully it will be a better one. It’s up to each and every one of us to make it better, once all this mess is cleared out for good, along with all the considerable collateral damage.

If you want to check out my financial guidance for what will probably historically be seen as the craziest period of human history ever, join me at The End Game Investor. You get a two week free trial. Hope to see you there.

And thanks to Calvin for being one of the moral billionaires who (believe it or not) isn’t maniacally obsessed with the idea of world domination. It’s refreshing. Good luck to him, and to all of you. See you at EGI!

How to play Wild Boost

“Standing still was not the responsible choice,” Nally said when the market launched. “Albertans were already gambling. What we’re putting in place is a regulated market that will put player safety and player responsibility first.”

“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.